We wondered what drives luxury interior design studios in India? Our country has always been home to extraordinary design talent. For decades, architects and interior designers have crafted spaces that inspire, comfort and leave us in awe. Yet, in the process of creating a luxury home, design itself often ends up taking a back seat. Execution gets fragmented. Communication becomes chaotic.
Vision gets diluted.
Design First was born to change that. Not with more control but with more clarity, more collaboration and a deeper respect for design as a craft.
We believe the true power of design lies in elevating how people live every day.
And this is where our story begins.
Founded in 2019 in India, Design First set out to create calm in the chaos of every homeowner’s design journey. We wanted design to be at the forefront not the afterthought. Over the years, this belief has grown from a simple philosophy into an entire ecosystem.
Today, our philosophy stands for more than luxury, it stands for precision, collaboration and trust. We are not a conventional studio. We are not a turnkey firm. We are a design and build revolution, a new kind of company built for a new kind of India.
We have placed design at the centre and built a powerful system around it. Our process is enriched by experiential spaces, internationally trained talent, intelligent technology, meticulous project management and global best practices from the world of architecture and modern luxury interiors.
A Seamless process at our Design Experience, Marine Drive
Every great home begins with an idea, a spark that deserves to be nurtured, not compromised. As a luxury interior design studio in India, we see every project as a unique collaboration between design, craftsmanship and the homeowner’s personal story.
Award-winning interior designers bring international exposure and expertise rooted in traditions to create spaces that are not just functional but timeless. We don’t believe in trends that fade. We build homes that endure, crafted with precision, purpose and meaning.
Whether it’s a sprawling city apartment, a vacation home, or a private villa or a penthouse, every space is treated with the same design-first approach. This philosophy ensures every decision, big or small, reflects your aesthetic, your lifestyle and your aspirations.
At Design First India, everything we do is rooted in clarity and intention. Over time, we’ve distilled our
approach into five guiding pillars that shape every project:
Your home should feel undeniably yours. Through the Design First Style Test, we uncover your personal aesthetic and design DNA. This insight forms the foundation of your project, ensuring that every layout, material and texture speaks to your individuality.
Our team of award-winning interior designers blends international sensibilities with your personal preferences to create spaces that feel warm, distinctive and timeless. This is where modern luxury interiors begin—with you.
Design should not be lost in translation. That’s why Design First India offers complete, end-to-end execution. Right from the first layout to the final touch.
Our robust system manages every stage of the build, ensuring your journey is smooth, transparent and enjoyable. No surprises. No guesswork. Just a clear, structured path to your dream home, crafted by some of the best award-winning interior designers in the country.
We bring together design, construction, craftsmanship and technology under one roof with precision at every step. This institutionalised setup, sets us apart as a luxury interior design studio in India.
Luxury is not just about beauty, it’s about reliability. That’s why our systems are designed to be as intelligent as they are elegant. From real-time updates and structured project tracking to quality checks and transparent costing, Design First India runs on a process that guarantees consistency.
It’s how we build modern luxury interiors with the discipline of an engineering company and the soul of a design studio.
Our Design First studio philosophy is simple: design is the north star. It guides every conversation, every drawing and every decision.
Instead of letting design get compromised by cost or execution complexity, we build our systems to protect and elevate it. This is what makes us a truly unique luxury interior design studio in India.
Award-winning interior designers bring global knowledge to local homes, ensuring every space reflects international standards while staying deeply personal. This philosophy is what fuels our reputation and drives our collaborations with discerning homeowners.
Design is best experienced, not explained. That’s why we created The Design First Experience at Marine Drive, a one-of-a-kind destination where design feels intentional yet personal, refined yet unexpected.
Here, you don’t just browse materials or look at moodboards. You feel design. You walk through beautifully detailed spaces that showcase the depth of modern luxury interiors.
The Scarpa Diem Experience is where the Design First story comes to life, where vision turns into something tangible and inspiring.
While we’re proudly based in India, our inspiration travels far beyond borders. Our designers are trained internationally and bring global best practices to every project.
As luxury interior design experts, we are constantly absorbing new ideas from the world of architecture, interiors, materials and technology. We translate these insights into projects that are globally informed yet locally grounded.
Snehal C
Design Lead, Design First
Snehal plays a leading role in the Design First team of visionary creators redefining luxury home design. With over a decade of experience, she brings exceptional expertise and a deep respect for the art and discipline of design. A graduate from Mumbai with a Master’s in Interior Design from Florence Design Academy, she blends global sensibilities with local insights, shaped by timeless 19th- and early 20th-century influences
She champions clarity and calm in what can often be a chaotic design process. Empowering our team to push creative boundaries and craft personalised spaces. Central to this approach is Design First’s proprietary Style Test, an image-based tool that helps decode a client’s personal design language, ensuring every project begins with alignment and intent.
Driven by the joy of creating spaces that reflect the people who live in them, Snehal’s philosophy is rooted in attentive listening and thoughtful design. Her work stands as a testament to the power of creative interior design professionals to transform everyday living into extraordinary experiences.
