Who are we?
Design First delivers personalized luxury interior and furniture design to India’s discerning homeowners and corporates. Led by prolific, seasoned luxury brand builders, internationally trained designers, world-class professionals and passionate, steadfast teams of turnkey project execution specialists. We seek excellence in design and are committed to bringing back trust and excitement in the design process.
Head Office: Marine Drive, South Mumbai
Operational Office: Kanjurmarg, Central Mumbai
To know more about Design First, visit www.designfirst.co.in and https://instagram.com/designfirstofficial
We are a lean team of high performing go-getters who take ownership of their roles in the organization. Debates and discussions are an important part of our culture and we encourage young minds to bring unique perspectives to the conversations. Most importantly, we love solving problems.
If you think you’re cut out from a similar cloth, we’d encourage you to apply for this role.
The Role:
As a Senior Content Writer, you will manage everything written under the Design First brand — Instagram captions, long-form editorial, website copy, campaign narratives, client proposals, project stories, founder notes, video scripts, event communications and marketing collateral.
Our audience is affluent, design-conscious and deeply appreciative of thoughtful communication. Every word must reflect the sophistication, warmth and design intelligence that defines Design First.
This is not a content production role. Volume is not a metric. One piece of writing that advances the brand is worth more than twenty pieces that merely fill a calendar.
What would you be required to do?
Editorial & Brand Content
- Write long-form content for Design First, including project narratives, client journey stories, designer philosophy pieces, space descriptions and thought leadership articles that communicate design intent with clarity and sophistication.
- Write all organic social content across Instagram, LinkedIn and Pinterest, maintaining a warm, design-led and refined brand voice.
- Write and maintain website copy, including service pages, project descriptions, landing pages and brand narratives.
- Develop campaign concepts, campaign copy and launch narratives that differentiate Design First within the luxury interiors market.
- Write founder narratives and thought leadership content that articulate Design First's design philosophy, approach and point of view.
Video, Campaign & Communication Content
- Write video scripts and Reel scripts that feel natural, insightful and aligned with the Design First brand.
- Develop copy for Meta and Google advertising campaigns while maintaining premium brand positioning.
- Write email campaigns, event invitations, client communications and marketing outreach materials.
- Develop presentation copy, project proposals and client-facing documents to publication quality standards.
- Draft founder communications where required, including notes, statements, announcements and thought leadership pieces in the Founder’s voice.
Brand Governance & Quality Control
- Help build and maintain the Design First Brand Voice Document.
- Review all outgoing written communication and identify where tone, language or structure deviates from brand standards.
- Work closely with the Brand Strategist, Graphic Designer and Performance Marketing team to ensure consistency across all communication touchpoints.
Research & Content Development
- Research architecture, interior design, furniture design, design history, craftsmanship, luxury lifestyles and global design trends with genuine depth.
- Translate complex design concepts into content that is engaging, intelligent and accessible.
- Continuously build knowledge of luxury residential interiors, bespoke furniture, materials, design movements and contemporary design culture.
What skills we are looking for?
Qualifications:
- Degree in English, Journalism, Mass Communication, Humanities, or an equivalent discipline.
- Portfolio quality takes precedence over formal qualification — the work is the evidence.
Experience:
- 10–12 years of professional writing experience — the portfolio is the definitive evidence of this application.
- Demonstrated range: long-form editorial, short-form social, campaign copy and institutional writing — all at a consistent quality level.
- Documented professional exposure to luxury, architecture, design, art, or luxury hospitality in produced, published work.
- Has maintained a brand voice over an extended period — not just written within someone else’s voice.
- Understands SEO writing and brand-led writing as two separate disciplines with separate governing principles.
Architecture, Interiors & Material Vocabulary:
- Strong working knowledge of interior design and materials vocabulary, including luxury residential design, room proportions, joinery, bespoke furniture, stone and surface finishes, and architectural material specifications.
- Understanding of how luxury homes, bespoke interiors and design culture are discussed in leading publications such as Architectural Digest, Wallpaper*, Elle Decor and Financial Times How To Spend It.
Skills & Qualities:
- The ability to build and maintain a distinctive luxury brand voice — this is the central skill and the first thing the portfolio will be assessed for.
- Restraint as a cultivated skill — knowing what not to say, when to stop, when the image speaks for itself.
- Research depth — can write with authority about unfamiliar material after proper research, without the research showing.
- Editorial instinct — knows when a piece needs cutting, when the opening is the third paragraph, when the brief itself is wrong.
- A reading life that informs the writing — design media, quality journalism, literary non-fiction.
- Professional maturity — takes precise feedback without fragility and uses it to sharpen the work.
- Emotional maturity, ownership and discretion — the operating standard in a founder-led luxury design environment.
Tools & Platforms:
- Google Workspace (Docs, Sheets, Drive) — mandatory for all drafts, briefs and brand voice documentation.
- CMS: WordPress or equivalent — for uploading and maintaining website copy.
- Content scheduling: Meta Business Suite or Later — working familiarity required.
- SEO context: Semrush or Ahrefs at reading level — to understand keyword landscape without conflating SEO with brand-led writing.
- Project management: Notion, Asana, or equivalent — for tracking editorial calendar and content approval stages.
Portfolio – What Must Be Submitted
Please submit a portfolio showcasing long-form editorial writing, social media content, campaign copy, website content, and any published work relevant to luxury, design, architecture, interiors, hospitality, or premium brands.
